UFC and Meta Forge Groundbreaking AI Glasses Partnership

In an exciting development for sports and technology enthusiasts alike, the Ultimate Fighting Championship (UFC) has announced a multiyear partnership with Meta Platforms, Inc. This collaboration marks Meta's debut as the UFC's first Official Fan Technology Partner, setting the stage for an unprecedented integration of technology into the fan experience.

Enhancing Fan Engagement with Cutting-Edge Technology

Under this partnership, UFC will leverage Meta's innovative technology and products across all Pay-Per-Views and Fight Nights. Meta's Threads is also set to become the official social media partner of UFC, further bridging the gap between fans and the sport.

Future Innovations on the Horizon

UFC CEO Dana White shared his enthusiasm for the partnership, highlighting the potential for groundbreaking innovations. "Meta's expertise will elevate fan engagement to new heights. We're already exploring exciting projects, including a new fighter rankings system, promising a game-changing future for UFC fans," White stated.