Unprecedented Price Surge

With prices nearly doubling compared to other varieties like Monthong and Ri 6, Musang King durians are now selling at an astonishing VND160,000-170,000, marking a 60% increase from last year.

Farmer's Perseverance Pays Off

Viet, a durian orchard owner in Can Tho City, recently sold five tons of the coveted Malaysian variety for VND600 million, a testament to the fruit's soaring market value. Despite years of low prices, Viet's dedication to cultivating Musang King has finally borne fruit.

Global Demand on the Rise

Dang Manh Khuong, a local merchant, highlights the decline in Musang King cultivation over the past two years due to falling prices. However, this year has seen a surge in both domestic and international demand, particularly from Japan, South Korea, and the U.S.

Vietnam's Growing Role

With Malaysia facing production challenges, Vietnam has emerged as a key supplier. The Dak Lak Durian Association notes the long maturation period of Musang King trees and the gradual improvement in fruit quality among Vietnamese orchards.

Optimizing Cultivation

The association advocates for strategic zoning and farmer education to enhance yield and quality, ensuring Vietnam's competitive edge in the global durian market.