Meta and UFC Announce Groundbreaking Partnership

In an exciting development for sports and technology enthusiasts, Ultimate Fighting Championship (UFC) has partnered with Meta Platforms, Inc., marking a new era in fan engagement through AI glasses technology. This multiyear collaboration, also involving TKO Group Holdings, Inc., is set to transform how fans interact with UFC events.

Innovative Fan Technology Takes Center Stage

Meta steps into the spotlight as UFC's first Official Fan Technology Partner. This partnership will integrate Meta's cutting-edge technology across UFC's Pay-Per-Views and Fight Nights, enhancing the viewing experience with immersive activations. Additionally, Meta's Threads platform has been named UFC's official social media partner, further deepening the connection between the organization and its global fanbase.

Game-Changing Innovations on the Horizon

UFC CEO Dana White shared his enthusiasm for the collaboration, stating, "Meta has the greatest minds in tech and they are going to take fan engagement to the next level." With plans already underway for a new fighter rankings system and other innovations, the partnership promises to redefine the sports entertainment landscape in the coming years.