Hyundai's Bold Move to Protect Consumers

In a significant step to alleviate customer concerns over potential price hikes due to tariffs, Hyundai Motor America has announced a groundbreaking initiative. This guarantees that the Manufacturer’s Suggested Retail Price (MSRP) for all Hyundai vehicles bought or leased by June 2, 2025, will remain unchanged.

Leadership Speaks on Consumer Stability

"Understanding the uncertainty consumers face with possible price increases, we're committed to offering stability in these unpredictable times. Our MSRP guarantee is a key component of our broader strategy to deliver exceptional vehicles to the American market," stated Jose Munoz, President and CEO of Hyundai Motor Company.

Industry-Wide Responses to Tariff Changes

Hyundai's initiative mirrors actions by other automotive giants. Stellantis, overseeing brands like Jeep and Dodge, is extending employee pricing to all customers. Similarly, Ford's "From America, For America" campaign enables purchases of 2024 and 2025 models at employee rates. These measures come in the wake of the US government's imposition of a 25% tariff on imported vehicles.