Business

The Enduring Appeal of Small, Affordable Cars in India's Auto Market

Maruti Suzuki's Stance on Small Cars

Despite the increasing popularity of SUVs, which now account for more than 50% of sales in India, Maruti Suzuki remains committed to small, affordable cars. Toshihiro Suzuki, chairman of Maruti's Japanese parent Suzuki Motor, believes these vehicles will continue to be a viable option for over a billion Indians transitioning from two-wheelers to cars.

'Small, affordable cars are here to stay'

Future Leadership and Market Competition

Suzuki envisions a future where an Indian could lead not only Maruti Suzuki's operations in India but also Suzuki's global business. With India becoming the third-largest auto market, competition is intensifying. Maruti Suzuki aims to maintain its top market share through enhanced products, services, and marketing strategies.

Electric Vehicles (EVs) Strategy

Despite a global slowdown in EV sales, Maruti Suzuki sees potential in the Indian market. The company plans to launch EVs using an exclusive platform and address charging infrastructure by providing facilities at service stations. India is set to become a global production hub for EVs, with plans to export to Europe, Japan, and beyond.

Compact EVs on the Horizon

Maruti Suzuki believes compact vehicles are ideal for EVs. The company aims to master manufacturing techniques before venturing into small car EVs, reflecting its commitment to reducing CO2 emissions through diverse mobility solutions.