premiumisation News

US Polo Assn Eyes India as Top Market Amid Rising Casual Wear Trend

US Polo Assn is focusing on India as a key market, driven by the casual wear trend among the youth. With 20% of global sales coming from India, the brand is expanding into new cate...

Indian Liquor Makers Seek FSSAI Standards for Homegrown Single Malt Whisky

Indian liquor manufacturers are planning to approach FSSAI for setting separate standards for Indian single malt whisky, aiming to maintain its global reputation and quality as it ...

How FMCG Giants Are Leveraging Premium Trends to Combat Urban Demand Slump

FMCG companies are focusing on premiumisation to navigate through the urban demand slump, with a full recovery not expected until mid-2025. Despite challenges, the shift towards hi...