Indian Liquor Makers Eye FSSAI Standards for Single Malt Whisky
In a significant move to bolster the reputation of Indian single malt whisky, homegrown liquor manufacturers are considering approaching the Food Safety and Standards Authority of India (FSSAI) for the establishment of separate standards. This initiative comes in the wake of the Indian single malt's rising prominence on the global stage, with exports reaching 60 countries and garnering prestigious international awards.
The trend of premiumisation in the liquor industry has seen Indian single malt whisky scaling new heights. The Confederation of Indian Alcoholic Beverage Companies has revealed that Indian producers are in discussions to approach FSSAI, aiming to maintain the integrity and quality of their product in the international market.
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