The New Era of Smartphone Shopping

Smartphone manufacturers are diving into the fast-paced world of quick commerce, aiming to deliver devices in just 10 minutes. Brands such as Vivo, Samsung, Motorola, and Lenovo are exploring this new frontier, leveraging platforms like Zepto, Blinkit, and Swiggy Instamart to meet the instant gratification demands of metropolitan consumers.

Challenges and Opportunities

Despite the innovative approach, the concept faces skepticism. Analysts argue that the urgency for smartphone deliveries is niche, given the high price points and the need for consumer research and after-sales support. However, for those in immediate need of replacements or in a hurry, this service could be a game-changer.

Brands Taking the Leap

Vivo has partnered with Zepto, while Samsung collaborates with Tata's BigBasket for its S25 series. Xiaomi, Lava, and Lenovo are also testing the waters, listing their products on quick commerce platforms. The initiative has even seen the iPhone 16 delivered within minutes post-launch.

Consumer Behavior and Market Dynamics

Experts suggest that while smartphones and tablets may not significantly boost sales volumes, competitive pricing and EMI options could attract customers. The challenge for brands lies in inventory management and the potential disruption of traditional retail structures, as voiced by the All India Mobile Retailers Association.