Global Pilgrims Flock to India for the Maha Kumbh
In an unprecedented surge, India's spiritual tourism has seen a 21.4% increase, primarily driven by the Maha Kumbh and other major festivals. Visa processing platform Atlys reports a significant rise in applications, with the UK and USA leading the charge. This trend is notably fueled by millennials, with 66% being women, indicating a shift towards female-led spiritual exploration.
Maha Kumbh: A Once-in-a-Lifetime Event
The ongoing Maha Kumbh at Prayagraj, occurring once every 144 years, is set to attract 4.2 crore pilgrims, including many from abroad. The event has prompted the Prayagraj airport to handle night flights for the first time in 106 years, with airlines operating special flights to accommodate the surge in demand.
Communal Spiritual Experiences on the Rise
Atlys highlights a 35% increase in group inbound travel applications, with destinations like Varanasi, Rishikesh, and Haridwar dominating preferences. Nearly 48% of spiritual travel visa applications are linked to major events and pilgrimages, showcasing a growing preference for meaningful, communal experiences.
India's Spiritual Legacy Captivates the World
Mohak Nahta, founder-CEO of Atlys, emphasizes the global appeal of India's spiritual festivals, which now attract a broader audience seeking adventure and self-discovery. The Maha Kumbh and similar events are no longer just for traditional pilgrims but for anyone looking for a profound spiritual journey.
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