market expansion News

Coca-Cola Expands Its Empire: Introducing BodyArmor Lyte to India This Summer

Coca-Cola is set to launch BodyArmor Lyte in India, aiming to capture the sports drink market and turn ThumsUp and Sprite into $2 billion brands. This move reflects Coca-Cola's str...

Biocon's Strategic Leap: Dominating Generics and Biosimilars for Global Growth

Biocon is focusing on new product launches in generics and biosimilars to fuel its expansion, leveraging the Viatris acquisition for an integrated biosimilars enterprise model. The...