Coca-Cola's Strategic Move: BodyArmor Lyte Hits India

In a bold move to capture the sports drink market, Coca-Cola is launching BodyArmor Lyte in India this summer. Sundeep Bajoria, VP of Operations for Coca-Cola India & Southwest Asia, shared the company's ambitious plans, including turning ThumsUp and Sprite into $2 billion brands.

This strategic expansion not only diversifies Coca-Cola's product portfolio but also strengthens its position in the competitive beverage industry. With the introduction of BodyArmor Lyte, Coca-Cola aims to cater to the health-conscious consumer, offering a refreshing and hydrating option for athletes and fitness enthusiasts alike.