Meta and UFC Announce Groundbreaking Partnership

Ultimate Fighting Championship (UFC) has forged a revolutionary multiyear partnership with Meta Platforms, Inc., naming the tech giant its official AI glasses partner. This collaboration marks a significant leap forward in fan engagement and technology integration within the sports entertainment industry.

Enhancing Fan Experience with Cutting-Edge Technology

As part of this innovative alliance, Meta will serve as UFC's first Official Fan Technology Partner. This entails the integration of Meta's advanced technology and products across UFC's assets, including all Pay-Per-View events and Fight Nights. Additionally, Meta's Threads platform will become UFC's official social media partner, further deepening the connection between the organization and its global fanbase.

Future Innovations on the Horizon

UFC CEO Dana White expressed excitement about the partnership, highlighting the potential for groundbreaking innovations. "Meta's expertise in technology will elevate fan engagement to unprecedented levels. We're already collaborating on a new fighter rankings system, among other projects, which promises to transform the sport for fans worldwide," White stated.