Business

Apple's iPhone SE 4 Fails to Revitalize Sales: A 1% Drop in February

iPhone Sales Dip Amidst New SE Model Launch

Apple Inc. saw a 1% decrease in iPhone sales year-over-year in February, as reported by UBS analyst David Vogt. The much-anticipated iPhone SE 4, released on February 19, did not meet expectations to drive consumer purchases.

What's New with iPhone SE 4?

This latest model, the first update since 2022, introduces iPhone 14-inspired designs, facial recognition, and a superior 48-megapixel main camera. Despite these upgrades, the budget-friendly option failed to significantly impact sales figures.