iPhone Sales See a Slight Decline

Apple Inc. reported a 1% decrease in year-over-year iPhone sales for February. Despite the launch of the new iPhone SE 4, the company struggled to attract consumers, as noted by UBS analyst David Vogt in his recent investor research note.

The New iPhone SE 4: What's New?

On February 19, Apple introduced the iPhone SE 4, the first update to the SE line since 2022. This budget-friendly model features design elements inspired by the iPhone 14, including facial recognition technology and a superior 48-megapixel main camera. However, these updates were not enough to significantly impact sales figures.