Quick Commerce Takes the Lead in E-Grocery Market

In 2024, a staggering more than two-thirds of all e-grocery orders were made through quick commerce platforms, as revealed by a joint report from Bain & Company and Flipkart. This segment is not just growing; it's booming, with an estimated annual growth rate of over 40% until 2030.

The Expansion of Quick Commerce

The rapid expansion across various categories, geographies, and customer segments fuels this growth. New entrants like Flipkart Minutes, Myntra’s M-now, BigBasket’s BB Now, and Amazon’s Tez are making the space more competitive.

India's E-Retail Market Landscape

India has surpassed the US to become the second-largest e-retail market, with over 270 million online shoppers and a market size touching $60 billion in 2024. However, the growth rate has slowed to 10%-12%, a significant drop from the historical 20%, attributed to macroeconomic and consumption stress.

Consumption Trends Post-Covid

Analysts note a decline in consumption growth from approximately 11% pre-Covid to about 8% post-Covid, influenced by inflationary pressures and stagnating real wages.