Redefining Wedding Celebrations with Radisson Hotels

Radisson Hotel Group (RHG) has launched an innovative concept titled 'The Art of Weddings by Radisson Hotels,' aiming to capture a significant share of the burgeoning wedding market. This unique offering merges traditional wedding elements with contemporary planning tools and customizable experiences, available across RHG's properties in metros as well as tier-2 and tier-3 cities.

A Personal Journey Celebrated with Elegance

"At Radisson Hotel Group, we recognize that weddings are more than just ceremonies; they are deeply personal journeys that bring families together to celebrate love, traditions, and new beginnings," stated Nikhil Sharma, Managing Director & COO, South Asia, Radisson Hotel Group. "With 'The Art of Weddings by Radisson Hotels,' we are setting a new standard for wedding celebrations by offering bespoke experiences that honor cultural heritage while embracing modern elegance."

Expanding Reach to Tier-2 and Tier-3 Markets

The framework is designed for localization across RHG’s extensive hotel portfolio, which spans from Tier 1 to Tier 5 cities in India. This strategic approach enables the group to cater to a wide array of wedding styles, ranging from intimate gatherings to grand celebrations. Notably, over 50% of RHG's portfolio is concentrated in tier-2 and tier-3 markets, underscoring its commitment to reaching beyond the top cities.

Radisson Hotel Group operates a diverse range of brands, including Radisson Blu, Radisson RED, Park Inn by Radisson, and Radisson Individuals, further enhancing its ability to offer unique wedding experiences across different locales.