BMW's Financial Performance in 2024

The BMW Group disclosed a significant downturn in its financial performance for the fiscal year 2024, with revenues falling by 8.4% to €142.4 billion compared to the previous year. This downturn reflects the challenges faced by the automotive giant in a rapidly evolving market.

Impact on Net Profit and Deliveries

The company's net profit also took a hit, decreasing by 36.9% to €7.7 billion. Furthermore, BMW experienced a 4% decline in automotive segment deliveries, totaling 2,450,854 units. This decline underscores the competitive pressures and shifting consumer preferences in the global automotive industry.

Looking Ahead: The NEUE KLASSE Initiative

Despite these challenges, BMW remains optimistic about the future. The Chairman of the Supervisory Board, Norbert Reithofer, highlighted the company's ambitious plans for 2025, particularly the launch of the NEUE KLASSE. This initiative is expected to be a pivotal moment in BMW's history, aiming to adapt dynamically to market changes and secure long-term success through innovative products and a balanced value creation strategy.