From Humble Beginnings to a National Icon

Pushp Masale Group celebrated its 50th anniversary, marking half a century of success in the spice industry. Brand ambassador Sonali Bendre praised the company's commitment to quality and ethical business practices. This milestone was celebrated with partners, associates, and loved ones, reflecting on the journey from a modest spice shop to a household name in India.

The Spice of Life: A Legacy of Quality

Founded by Kishanlal Surana in 1974, Pushp Masale started with limited resources, grinding spices at local mills. The company's dedication to quality and customer satisfaction has been unwavering, with rigorous testing of new spice blends and direct sourcing from farmers.

Innovation and Growth

Under the leadership of Surendra Surana, Pushp Masale embraced automation, collaborating with IIT Indore to enhance production. The company's growth is evident in its increased production capacity and the inauguration of a state-of-the-art facility in Bardari. With a significant investment from A91 Partners, Pushp Masale continues to innovate and expand its market presence.

Expanding Horizons

Pushp Masale's partnership with brand ambassadors Ajay Devgn and Sonali Bendre has strengthened its connection with consumers. The launch of Pushp Online offers customers the convenience of purchasing high-quality spices directly from their homes, further solidifying the brand's position in the digital age.

A Legacy of Flavor

As Pushp Masale celebrates its golden jubilee, it remains committed to enriching lives with authentic flavors. From its humble beginnings to becoming a nationwide FMCG company, Pushp Masale's journey is a testament to vision, hard work, and an unwavering commitment to quality.