Amazon.com Inc. is increasing its advertising spending on X.com, a significant shift from its previous strategy. Apple Inc. is also considering testing ads on the platform. Both co...
Amazon.com Inc. is increasing its advertising spending on X.com, a significant shift from its previous strategy, with CEO Andy Jassy playing a key role in this decision. Apple Inc....
Google introduces Meridian, an open-source Marketing Mix Model designed to enhance the measurement of digital and AI-powered marketing campaigns. With over 20 measurement partners,...
