digital marketing News

Amazon Ramps Up Ad Spending on X: A Strategic Shift in Digital Marketing

Amazon.com Inc. is increasing its advertising spending on X.com, a significant shift from its previous strategy, with CEO Andy Jassy playing a key role in this decision. Apple Inc....

Google Unveils Meridian: A Revolutionary Open-Source Marketing Mix Model for Modern Media

Google introduces Meridian, an open-source Marketing Mix Model designed to enhance the measurement of digital and AI-powered marketing campaigns. With over 20 measurement partners,...