High Gold Prices and Akshay Tritiya: A Test of Tradition

As Akshay Tritiya approaches, jewellers across India are bracing for a unique challenge. With gold prices reaching historic highs, the industry is innovating to ensure that the auspicious day still brings joy to millions. Lightweight ornaments and a wider range of products are being introduced to cater to every budget.

Industry Leaders Remain Optimistic

Despite the soaring prices, industry leaders like Rajesh Rokde of the All India Gem and Jewellery Domestic Council (GJC) believe in the enduring appeal of gold. "The cultural significance of gold during Akshaya Tritiya cannot be understated," Rokde mentions, highlighting the metal's role as a safe-haven asset.

Innovative Strategies to Boost Sales

From showcasing innovative designs to offering classic pieces, jewellers are leaving no stone unturned. Avinash Gupta, GJC's vice-chairman, notes, "We're catering to diverse consumer needs, ensuring that everyone can partake in the festivities, regardless of the current price trends."

The Global Context

Sachin Jain from the World Gold Council points out the global surge in gold prices, marking what he calls 'gold's era'. This backdrop sets the stage for a potentially record-breaking Akshay Tritiya, with demand expected across jewellery, coins, bars, and digital gold investments.

Looking Ahead

With the wedding season around the corner, jewellers like Saurabh Gadgil of PNG jewellers are optimistic. "The next 10 days will be crucial," Gadgil says, anticipating a strong turnout for both fresh purchases and scheduled deliveries on this auspicious day.