Nissan's Strategic Investment in China

At the Shanghai auto show, Nissan Motor Co., Ltd.'s Chief Financial Officer, Stephen Ma, announced a significant investment of approximately $1.4 billion into the Chinese market by the end of 2026. This move underscores Nissan's commitment to regaining its foothold in one of the world's largest automotive markets.

Reviving Sales with New Models

Following a year where Nissan sold fewer than 700,000 vehicles in China, the company is set to introduce around ten new models in the near future. This strategy aims to counteract the recent sales downturn and re-establish Nissan's competitive edge.

Embracing the Plug-In Hybrid Trend

"We were always being criticized for being late to the plug-in hybrid trend, but now we have the first one. And we wanted to do something special with it," Ma stated, highlighting Nissan's efforts to innovate and meet consumer demands for more environmentally friendly vehicles.