A Wake-Up Call for the Middle Class

In India, death is a taboo subject, often avoided until it's too late. This avoidance leads to chaos, with unclaimed assets amounting to over Rs 2 lakh crore in banks and financial institutions. Yellow, a Bengaluru-based startup, is changing the narrative by making estate planning accessible to everyone.

Why a Nominee is Not a Beneficiary

Yellow educates the public on a critical misconception: a nominee is merely a custodian, not the legal heir. Creating a Will is the only way to ensure your assets are distributed according to your wishes.

Planning for Life, Not Death

Yellow's philosophy centers on care and responsibility, offering services like Yellow SMART to assist families in navigating post-demise tasks. Their approach makes planning for the inevitable feel empowering and human.