Jaguar Land Rover Surges Ahead in India's Luxury Car Segment

In a significant shift within India's luxury car market, Tata-owned Jaguar Land Rover (JLR) has overtaken German automaker Audi to secure the third position. This milestone was achieved as the luxury car category surpassed the 50,000-unit mark for the first time in FY25, recording a 3% growth.

Despite a slowdown in sales during the Jan-March '25 quarter, attributed to stock market volatility and economic concerns, the industry still managed to grow, with total sales reaching 51,406 units for the fiscal year.

Land Rover SUVs Drive JLR's Success

JLR's impressive performance was largely driven by its Land Rover SUVs, with the Defender leading the charge with a 90% growth. The locally-manufactured Range Rover and Range Rover Sport also contributed significantly, with growth rates of 72% and 42% respectively. JLR sold 6,183 units in FY25, marking a 40% increase from the previous year.

Audi Faces Challenges

Audi, on the other hand, experienced a 15% decline in sales, dropping to 5,990 units. The company cited supply constraints and the Red Sea crisis as major hurdles. Despite these challenges, Audi has shown signs of recovery in the first quarter of 2025.

Mercedes-Benz and BMW Lead the Pack

Mercedes-Benz and BMW continue to dominate the luxury car market in India, holding the top two positions. Mercedes-Benz reported a 4% growth with 18,928 units sold, while BMW saw a 5% increase, selling 15,266 units.

Both companies attribute their success to new product launches and network upgrades, with BMW also highlighting the strong performance of its electric vehicle range.