A Nostalgic Pop

For many Indians who grew up before the liberalization wave of the '90s, Campa Cola was more than a soft drink. It was a slice of life. Those ads from the 1980s—with their vibrant montages of friends clinking glass bottles and impossibly cheerful jingles—had a way of rooting themselves in the cultural fabric. “The Great Indian Taste” wasn’t just a tagline; it was a declaration, a reminder that something Indian could stand tall alongside global brands.

Reliance’s Disruption Formula

Reliance has a knack for shaking things up. Think back to Jio’s entrance into telecom—overnight, the rules of the game seemed to change. Affordable plans, a sprawling network, and a relentless drive to corner the market left competitors scrambling to keep up. With Campa Cola, it feels like they’re eyeing a similar strategy, one tailored to pop the cap off a soda market dominated by a predictable duo.

The Cola Market’s New Tune

Coke and Pepsi have spent decades turning themselves into symbols of modernity. Their ads are polished, globalized, and relentless in their appeal to younger audiences. But there’s a quiet undercurrent now—a growing preference for brands that feel more local, more rooted.

A Foamy Future

Of course, this won’t be easy. Coke and Pepsi have deep pockets and even deeper roots. They’ve got the trust of generations and the kind of marketing muscle that can turn a soda into a lifestyle statement. Campa Cola, for all its nostalgia, will need more than retro vibes to carve out its space.