Porsche's Q1 2025 Sales Overview

Porsche AG announced a notable 8% decrease in deliveries for the first quarter of 2025, totaling 71,470 vehicles. This downturn reflects a significant shift in the automotive luxury market, with regional performances varying widely.

Regional Sales Performance

The most dramatic sales drops were recorded in China and Germany, with decreases of 42% and 34% respectively. Conversely, North America witnessed a robust 37% increase in deliveries, showcasing a stark contrast in market dynamics.

Electrified Vehicles Gain Traction

Amidst the sales fluctuation, electrified vehicles emerged as a bright spot, accounting for 38% of total deliveries. This highlights Porsche's commitment to sustainable mobility and the growing consumer appetite for eco-friendly options.

Future Product Strategy

Matthias Becker, Porsche's Executive Board member for Sales and Marketing, emphasized the company's dedication to diversity in drive technologies. "Our strategy encompasses all three drive variants, ensuring we meet our customers' evolving needs well into the 2030s," Becker stated.