Meta and UFC Announce Groundbreaking Partnership

In a landmark announcement, the Ultimate Fighting Championship (UFC) revealed a multiyear partnership with Meta Platforms, Inc., naming the tech giant its official AI glasses partner. This collaboration marks a significant leap forward in enhancing fan engagement through cutting-edge technology.

Innovative Fan Technology Takes Center Stage

As UFC's first Official Fan Technology Partner, Meta will integrate its advanced technology and products across UFC's platforms. This includes activations at all Pay-Per-View events and Fight Nights, alongside Threads becoming UFC's official social media partner.

UFC CEO Dana White expressed excitement about the partnership, stating, "Meta has the greatest minds in tech and they are going to take fan engagement to the next level. We're already innovating with Meta on a new fighter rankings system. The next few years will redefine fan experience in this sport."