Bull Machines Sets Sights on Global Dominance

Coimbatore-based heavy machinery manufacturer Bull Machines is on a fast track to doubling its production capacity, from 4,500 to 9,000 units per annum, with a significant investment of Rs120 crore in capex. This ambitious expansion is expected to be completed within nine months, marking a pivotal moment in the company's growth trajectory.

Export Growth and Market Expansion

With exports accounting for 55% to 60% of its business, Bull Machines is not just a local player but a global contender. The company has successfully penetrated markets in Africa, Latin America, the Middle East, and recently, South East Asia, with plans to introduce mini excavators to its export lineup next year.

Strategic Product Line Expansion

Understanding the global demand, Bull Machines is venturing into the tele-handler business, primarily targeting export markets. This move is strategic, considering the limited consumption within India but significant demand worldwide.

Aiming for the Top

Currently ranked No. 5 globally in its sector, Bull Machines has set an ambitious goal to become World No. 2 by 2030. With a robust production rate of 400-500 machines per month and a strong export strategy, the company is well on its way to achieving this milestone.