Market Reaction to Nike's Third-Quarter Earnings

In a surprising turn of events, Nike Inc., the global leader in athletic apparel and footwear, saw its market value plummet below the $100 billion mark. This significant drop was triggered by a 9% fall in its stock price, following the release of its third-quarter earnings report for Fiscal 2025. Despite outperforming analysts' expectations, the company's revenue experienced a downturn, casting shadows over its financial health.

Outlook and Future Projections

Adding to the concerns, Nike's forward-looking statements painted a grim picture, with fourth-quarter sales anticipated to decline at the lower end of the mid-teens range. This forecast has left investors and market watchers on edge, questioning the company's ability to navigate through the current market challenges.

As of 9:43 am ET, Nike's shares were trading at $65.39, marking a significant decrease and reducing its market capitalization to $96.72 billion.