HUL's Strategic Move Towards Sustainability

In a significant step towards enhancing its sustainability efforts, Hindustan Unilever (HUL) has announced the acquisition of a 14.3% stake in Lucro Plastecycle, a leader in the recycled flexible plastics sector. This strategic investment underscores HUL's commitment to promoting plastic circularity and increasing the use of recycled materials in packaging.

Driving the Circular Economy

Through this partnership, HUL aims to bolster the availability of recycled content for flexibles, thereby strengthening the circular economy model for plastics. Rohit Jawa, CEO & MD of HUL, emphasized the alignment of this investment with the company's ethos, stating, "This investment is a significant step in building the capabilities in recycling and developing the circular economy model for plastic, which is in line with our firm belief that what is good for India is good for HUL."

Commitment to Environmental Stewardship

This acquisition is a testament to HUL's dedication to environmental stewardship and its proactive approach to addressing the global plastic waste challenge. By integrating more recycled content into its packaging, HUL is setting a benchmark for sustainability in the consumer goods industry.