Zoho's Strategic Shift Towards Enterprise Applications

In a bold move to capture a larger share of the enterprise application market, Zoho, traditionally known for its focus on small and medium-sized businesses, is now setting its sights on the lucrative enterprise sector. Mani Vembu, CEO of Zoho, revealed the company's plans to pivot towards domain-specific app platforms, aiming to cater to the needs of large businesses worldwide.

Expanding Global Footprint

With more than 50% of its revenue in India coming from large businesses, Zoho is looking to replicate this success on a global scale. The company is aggressively hiring business development teams across Europe, Asia Pacific, Latin America, and the Middle East. This strategic expansion is part of Zoho's plan to move upmarket and establish a stronger presence in the enterprise SaaS sector.

Competitive Edge with Low-Code Tools

Zoho's competitive edge lies in its low-code tools, which enable faster project implementation and easy customization. According to Vembu, these tools set Zoho apart from major players like Salesforce, offering a unique proposition to enterprise clients seeking efficient and adaptable solutions.

Focus on AI and Customization

In addition to its SaaS offerings, Zoho is also investing in agentic AI projects across various functions such as coding and marketing. While these initiatives are still in their early stages, they signify Zoho's commitment to innovation and its ambition to co-create applications with customers, further enhancing its consulting capabilities.