Adidas Q4 Financial Highlights

Adidas AG announced a significant 24% increase in net sales, totaling €5.96 billion for the fourth quarter of fiscal 2024. This remarkable growth underscores the brand's strong market presence and consumer demand.

Profitability and Future Projections

The company's operating profit for the quarter was €57 million, a substantial improvement from the €377 million loss recorded in the same period the previous year. Furthermore, Adidas projects its operating profit for the full year 2025 to be between €1.7 billion and €1.8 billion, signaling confidence in its continued growth trajectory.

Leadership's Perspective

"We are extremely pleased with the fourth quarter and full-year performance. Achieving double-digit growth in 2024 and improving our operating profit by over €1 billion to €1.337 billion exceeded our expectations," stated CEO Bjorn Gulden. This performance highlights Adidas's resilience and strategic initiatives' effectiveness in navigating market challenges.