Adidas AG Reports Significant Growth in Q4

Adidas AG has announced a remarkable 24% increase in net sales, totaling €5.96 billion for the fourth quarter of fiscal 2024. This marks a significant turnaround from the previous year's performance.

Financial Highlights

The company's operating profit for the quarter was €57 million, a stark contrast to the €377 million loss reported in the same period the previous year. Moreover, the net loss attributable to shareholders improved to €39 million from €379 million, and the diluted loss per share from continuing and discontinued operations decreased by 90% to €0.22.

Looking Ahead

For the full year of 2025, Adidas anticipates its operating profit to range between €1.7 billion and €1.8 billion. CEO Bjorn Gulden expressed satisfaction with the company's performance, highlighting a double-digit growth in 2024 and a significant improvement in operating profit.

"I am very pleased the way the fourth quarter and the full year developed for us at adidas. We grew double digits in 2024 (+12% currency-neutral) and improved our operating profit by more than €1 billion to €1.337 billion. This development was much better than we had expected, and we are of course very pleased with this," said Gulden.