Marriott International's Remarkable Expansion in South Asia

Marriott International, the global leader in hospitality with over 1.5 million rooms worldwide, announced a groundbreaking year in South Asia. The hotel giant secured 42 deals, adding 7,000 rooms to its portfolio, pushing the region's pipeline to nearly 20,000 rooms by year-end. This achievement underscores Marriott's dominant position and its commitment to enhancing the hospitality landscape in South Asia.

Driving Economic Growth and Job Creation

Anthony Capuano, President & CEO of Marriott International, emphasized the company's focus on driving economic impact, creating job opportunities, and supporting local economies. With a robust pipeline of openings, Marriott is set to broaden its brand portfolio and enhance its Marriott Bonvoy travel platform, aiming to meet the evolving needs of travelers and deliver exceptional experiences.

Luxury and Upper Upscale Segments Lead the Way

The luxury segment is at the forefront of demand in South Asia, with affluent travelers seeking tailored experiences. Marriott's expansion includes significant investments in both established and emerging destinations, with 75% of the rooms signed in 2024 falling into the luxury and upper upscale categories. The anticipated openings of The Ritz-Carlton in Jaipur, Udaipur, and Chennai, along with the debut of W Hotels and St. Regis Hotels & Resorts in Hyderabad, highlight Marriott's strategy to cater to the premium market.

Strengthening Presence in India

Marriott's premium brands have solidified their presence in India, marked by the opening of the 150th property, Katra Marriott Resort & Spa. The company continues to expand into Tier 2 and Tier 3 cities, with upcoming properties in Jaipur, Surat, Shimla, Jalandhar, and Coorg, showcasing Marriott's commitment to exploring new markets and opportunities.