Mahindra Takes the Lead in India's SUV Market

In a significant shift in the automotive industry, Mahindra & Mahindra has emerged as the new leader in the SUV segment, surpassing Hyundai in both sales and revenue. With a strategic focus on premium off-roaders, Mahindra's revenue soared to nearly Rs 71,000 crore in the fiscal year 2024-25, outpacing Hyundai's Rs 58,653 crore.

Strategic Moves and Market Trends

Rajesh Jejurikar, Mahindra's executive director & CEO, emphasized the company's commitment to maintaining its leadership in the SUV market. The introduction of models like Scorpio-N, Thar, XUV7OO, and XUV3XO has been pivotal. Meanwhile, Hyundai remains optimistic about a demand resurgence, banking on recent tax reforms and improved liquidity.

The Road Ahead

Mahindra's success is not just a testament to its strategic foresight but also reflects broader market trends, including the growing preference for SUVs among Indian consumers. With Maruti Suzuki still leading the pack, the competition in India's automotive sector is fiercer than ever.