Expanding Horizons in FMCG

Adani Wilmar (AWL) is setting a new course in the Fast-Moving Consumer Goods (FMCG) sector by leveraging its robust edible oils business. Following the Adani Group's exit from the staples business, AWL is poised to use its strong distribution network to fuel the growth of its broader consumer goods portfolio.

Strategic Growth Inspired by ITC

Drawing inspiration from ITC's successful expansion from cigarettes into FMCG, AWL plans to utilize its dominant position in the edible oil market as a springboard for its FMCG ambitions. The company's portfolio includes well-known brands such as Fortune sunflower oil and Kohinoor basmati rice, which are set to play a pivotal role in this strategic expansion.