Business

Ola Electric Expands with 3,200 New Stores Amidst Consumer Service Challenges

Ola Electric's Massive Expansion

In a bold move to address customer service issues and expand its reach, Ola Electric Mobility Ltd. has announced the opening of 3,200 new stores in a single day. This expansion brings the total number of showrooms and service centers to 4,000, marking a significant step in the company's strategy to penetrate India's small towns and enhance its after-sales service.

Ola Electric opens 3,200 stores amid year of consumer complaint woes

Addressing Consumer Concerns

This expansion comes after a year filled with consumer complaints and regulatory scrutiny. Ola Electric has been working to improve its service network and product quality, aiming to regain its market share and reputation. The company's direct-to-consumer model is a key part of its strategy to make electric vehicle ownership accessible to every household in India.

Competitive Landscape

Despite the challenges, Ola Electric continues to innovate and compete in India's bustling two-wheeler market. With new vehicle launches on the horizon, the company is focused on ensuring product quality from day one to meet the expectations of its customers and stay ahead of competitors like Bajaj Auto Ltd. and TVS Motor Co.