Business

Amazon Probes US Sellers on Trump Tariffs Impact: Strategies and Consumer Prices at Stake

Amazon Surveys US Sellers on Tariff Impacts

According to a recent report by CNBC, Amazon.com, Inc. has initiated a survey among US sellers to assess the impact of President Donald Trump's latest tariffs. This move comes as the company's seller relations team reached out to merchants last week, inquiring about the effects on pricing, sourcing, and logistics.

Third-Party Sellers in the Spotlight

With third-party sellers accounting for the majority of Amazon's sales, the e-commerce giant is encouraging these merchants to share their strategies for coping with increased trade costs. Despite the outreach, Amazon has yet to officially confirm these actions.

CEO Andy Jassy on the Challenge of Keeping Prices Low

Amazon CEO Andy Jassy highlighted the pressure on sellers to maintain low prices amidst rising costs. He acknowledged that some sellers might have no choice but to pass these additional expenses onto consumers, as not all can absorb the impact within their current margins.