A New Luxury in Credit Cards

Times Internet, the digital arm of The Times of India Group, has joined forces with ICICI Bank and Visa to launch the Times Black ICICI Bank Credit Card, a super-premium metal credit card designed for affluent Indians and high net-worth individuals (HNIs). This exclusive card aims to offer unique experiences, travel benefits, and luxury lifestyle services, catering to the premium tastes of its target audience.

Cardholders of the Times Black ICICI Bank Credit Card will enjoy a range of welcome privileges, including complimentary doorstep visa services, lounge access, and concierge support through OneVasco. Additional benefits include visa fee waivers, luxury stay gift cards, discounts, and exclusive event access through The Quorum Club. The card also offers unlimited co-working access, grooming and gifting vouchers, and a complimentary annual Zomato Gold membership for dining and delivery benefits.

The card's milestone rewards and signature benefits further enhance its appeal, offering helicopter rides, luxury transfers, complimentary stays at Ayatana Resorts, and an annual fee waiver for spending Rs 25 lakh in a year. Other standout features include unlimited access to over 1,300 airport lounges, reduced foreign currency markups, fee-free cash withdrawals, and 24/7 lifestyle management services. Reward points are also offered at 2.5% on international transactions and 2% on domestic spends, with annual privileges available from the second year onwards.

Satyan Gajwani, vice chairman at Times Internet, emphasized the card's focus on "aspiration" and "access," rather than just discounts. Rakesh Jha, executive director of ICICI Bank, highlighted the card's role in enhancing the overall personal banking experience. Sandeep Ghosh, group country manager for India & South Asia at Visa, noted the growing trend of co-branded cards in India, driven by consumers seeking unique and premium experiences beyond basic credit card functionalities.