Instagram Introduces Trial Reels

Meta Platforms Inc. has announced the launch of a new feature on Instagram, aptly named Trial Reels. This innovative addition is designed to empower users to experiment with new content ideas without the immediate pressure of public engagement from their followers.

According to the press release from the social media giant, Trial Reels will initially be visible to non-followers. This strategic approach allows users to gauge the potential performance of their content before deciding to share it with their own followers. If the content resonates well, users have the option to manually share it with their followers or set the Trial Reel to automatically share once the trial period concludes.

The process of sharing a Trial Reel mirrors that of a regular reel, with the addition of a special toggle to activate the 'trial' feature. Users can review key engagement metrics within 24 hours of sharing the Trial Reel, providing valuable insights into their content's reception.