Business

Disney CFO Foresees Streaming Service Price Hikes Ahead

Disney's CFO Predicts Future Price Increases for Streaming Services

Hugh Johnston, the Chief Financial Officer (CFO) of The Walt Disney Company, recently shared his insights on the future of streaming service pricing during the UBS Global Media and Communications Conference. Johnston emphasized the transformative impact of Disney+ on the company, stating that it has shifted Disney from a B2B to a DTC (direct-to-consumer) model.

While acknowledging the cost-cutting measures already implemented under his leadership, Johnston acknowledged that more work needs to be done to ensure the company's financial health in the rapidly evolving streaming landscape.