PwC and AWS Strengthen Partnership for Generative AI

PwC has announced an enhanced strategic relationship with Amazon Web Services (AWS), Amazon's cloud computing division, aimed at catalyzing generative AI-powered transformation for industry customers. The announcement was made during the re:Invent event.

The collaboration will leverage PwC's insights and AWS's generative AI services, including Amazon Bedrock, to offer a selection of foundation models (FMs) and enterprise-grade capabilities to scale applications.

Matt Wood, Global CTIO at PwC, emphasized that "In a field where breakthroughs are happening at incredible speed, reasoning is one of the most important technical advances to help our joint customers succeed in GenAI." Meanwhile, Kathrin Renz, vice president of Industries at AWS, highlighted that this partnership will "help customers in all verticals deploy generative AI applications with high confidence."