Akshaya Tritiya: A Golden Chance for Shoppers and Investors

Jewellery retailers are rolling out substantial discounts on making charges and gold prices to attract customers ahead of Akshaya Tritiya on April 30, an auspicious day for purchasing precious items. Even though gold prices are soaring, prominent brands, including Tanishq, Senco Gold, MP Jewellers, and PC Chandra Jewellers, have unveiled various promotional schemes for the upcoming buying season.

Exclusive Offers to Light Up the Festive Season

Tanishq is offering up to 20 per cent off on gold making charges, while Senco Gold is providing a flat Rs 350 reduction in gold rates and up to 30 per cent off on making charges. Additionally, on diamond jewellery, Senco Gold is waiving making charges entirely and offering up to 15 per cent value discount.

MP Jewellers is offering a Rs 300 per gram discount on gold jewellery, along with a 10 per cent reduction in making charges. PC Chandra Jewellers has announced Rs 200 per gram off on gold rates, a 15 per cent discount on making charges, and 10 per cent off on diamond jewellery purchases.

Gold: The Safe Haven in Volatile Markets

"We are expecting Akshaya Tritiya to be very good as consumer confidence in gold is at an all-time high," said Annargha Uuttiya Chowdhury, director of Anjali Jewellers. Chowdhury highlighted gold's role as a safe haven, noting that global banks are purchasing gold to protect against potential inflation.

In Kolkata, 22-carat gold is priced around Rs 9,000 per gram, reflecting a 30 per cent increase from the previous year. Chowdhury forecasted that gold prices could rise by 5-7 per cent in the short term.

Investment Demand Fuels Optimism

Investment demand is also contributing to a positive outlook for gold purchases. ICRA Analytics reported that gold ETF inflows surged by 98.54 per cent year-on-year to Rs 1,979.84 crore in February 2025, compared to Rs 997.21 crore in February 2024.

Silver is also drawing increasing attention from investors. Zerodha Fund House reports that silver ETF AUM in India surpassed Rs 13,500 crore as of January 2025, reflecting growing interest since SEBI permitted asset management companies to launch silver ETFs in November 2021.