India's Rising Star in the Global Consumer Market

Despite a slowdown in urban demand and global market turmoil, India continues to shine as a beacon of growth for multinational consumer goods companies. Leaders from Unilever, Procter & Gamble, and others highlight India's pivotal role in their global strategies.

Urban Slowdown vs. Rural Revival

While urban markets face challenges due to inflationary pressures, rural India is showing signs of robust recovery, offering a silver lining for companies reliant on the vast consumer base of 1.4 billion people.

Premium Products Defy Market Trends

Amidst the overall demand softness, premium segments are thriving, with companies like PepsiCo and L'Oréal reporting strong performances, underscoring the diverse opportunities within the Indian market.

Strategic Importance of India

India remains a critical market for giants like Pernod Ricard and Heineken, with its growth momentum and premiumisation trends setting it apart from other emerging markets.