Google's Major Crackdown in India

Alphabet's Google announced a significant move against policy violations by suspending 2.9 million advertiser accounts in India and removing 247.4 million ads in 2024. This action is part of Google's global effort to maintain ad safety and integrity.

Global Impact and AI-Generated Scams

Globally, Google has suspended over 39.2 million advertiser accounts, removed 5.1 billion ads, and restricted more than 9.1 billion ads. The company has particularly focused on combating AI-generated public figure impersonation scams, implementing over 50 improvements to its large language models (LLMs) to enhance fraud detection.

Policy Violations and Protective Measures

The report highlights five primary policy violations, including financial services scams and trademark infringements. A specialized team of over 100 professionals has been working to update policies and implement protective measures, leading to a 90% reduction in scam ad reports.