Virat Kohli Ends Puma Partnership

Former India captain Virat Kohli has concluded his long-standing association with German sports giant Puma, turning down a lucrative extension offer. Kohli, who joined Puma in 2017 for an eight-year deal worth approximately Rs 110 crore, declined a Rs 300 crore proposal for another eight years.

New Venture with Agilitas

Kohli is now collaborating with Agilitas, a sportswear company co-founded by Abhishek Ganguly, former Puma India and Southeast Asia managing director. This partnership aims to elevate Kohli's lifestyle and athleisure brand, one8, to global prominence.

Puma's Farewell

Puma India expressed gratitude towards Kohli, highlighting their successful campaigns and product collaborations. The brand reaffirmed its commitment to investing in emerging athletes and enhancing India's sports ecosystem.