IPL 2025 Advertising Landscape Flourishes

Brand IPL continues to captivate a massive audience, evidenced by a 12% surge in ad volumes during the first 13 matches of the 2025 season compared to the previous year. This growth is a testament to the league's unwavering appeal among advertisers and viewers alike.

Top Advertisers and Categories Shine

Leading the charge, Parle Biscuits dominates with a 9% share of the ad volumes, highlighting the significant presence of the food and beverage sector in this year's IPL. Notably, mouth fresheners and e-commerce categories are not far behind, showcasing diverse advertiser interest.

New Entrants and Trends

The 2025 season welcomes 23 new categories and 83 new brands, including notable names like Apple iPhone 16E and Campa Energy Drink, signaling the IPL's expanding influence across industries.

Challenges and Opportunities

Despite a volatile pricing environment due to regulatory actions, brands leveraging team sponsorships and in-game placements have successfully captured viewer attention, underscoring the strategic value of IPL advertising.