Business

Porsche Faces 8% Sales Decline in Q1 2025, Yet Electrified Vehicles Shine

Porsche's Q1 2025 Sales Overview

Porsche AG announced a notable 8% decrease in deliveries for the first quarter of 2025, totaling 71,470 vehicles. This downturn reflects broader market challenges, particularly in China and Germany, where sales plummeted by 42% and 34%, respectively.

Regional Sales Performance

Contrasting the global decline, North America witnessed a robust 37% surge in deliveries, reaching 20,698 units. This regional disparity highlights the varying consumer demand across Porsche's key markets.

Electrified Vehicles Gain Momentum

Amidst the sales dip, electrified vehicles emerged as a bright spot, accounting for 38% of total deliveries. This significant growth underscores Porsche's commitment to sustainable mobility and innovation.

Future Product Strategy

Matthias Becker, Porsche's Executive Board member for Sales and Marketing, emphasized the brand's dedication to diversity in drive technologies. "Our strategy encompasses all three drive variants, ensuring we meet our customers' evolving needs well into the 2030s," Becker stated.