The New Speed of Fashion

In a groundbreaking shift in India's retail landscape, the emphasis is no longer just on what consumers want, but on how quickly they can get it. Startups like Slikk Club, Myntra MNow, Rocketzone, and Blip are pioneering hyperlocal speed in fashion ecommerce, slashing delivery times to as little as 30 minutes.

From Variety to Velocity

Angshuman Bhattacharya of EY highlights the transition from variety to velocity in consumer preferences. Quick commerce is proving its viability, especially in essentials, with fashion's success depending on SKU discipline and manageable returns.

Innovative Return Policies

Slikk Club introduces instant pickups and refunds, revolutionizing the return process. Myntra's MNow leverages its infrastructure for 30-minute deliveries, showing promising results with lower return rates and higher customer intent.

The Future of Fashion Retail

Blip's marketplace model and Rocketzone's curated SKUs exemplify the diverse approaches to meeting consumer demands for speed and convenience. The challenge lies in scaling these models profitably, potentially reshaping modern retail boundaries.