Trade War Fears Loom Over Ford UK

Lisa Brankin, Managing Director of Ford of Britain, voiced her concerns on Tuesday regarding the potential fallout from the ongoing US trade war on consumer confidence, which may negatively impact the demand for new cars.

During her appearance on Radio 4's Today Programme, Brankin highlighted the unease among businesses following the introduction of new US tariffs, with many apprehensive about the long-term consequences. Although Ford's European operations are somewhat insulated from these tariffs thanks to local production, Brankin pointed out that sustaining customer confidence in the face of economic uncertainties is a significant hurdle.

Ensuring robust customer demand amidst these challenges is paramount, she emphasized, underlining the critical need for strategies to keep consumer interest alive.