Business

Porsche Faces 8% Sales Drop in Q1 2025, China and Germany Hit Hardest

Porsche AG Reports Q1 2025 Sales Decline

Porsche AG announced on Tuesday a notable 8% decrease in deliveries for the first quarter of 2025, totaling 71,470 vehicles compared to the previous year. The most significant downturns were observed in China and Germany, with sales plummeting by 42% and 34%, respectively.

North America Bucks the Trend

In contrast to the global downturn, Porsche's North American market experienced a 37% surge in deliveries, reaching 20,698 units. This growth highlights the region's resilience and growing appetite for luxury sports cars.

Electrified Vehicles Gain Momentum

The share of electrified vehicles in Porsche's total sales saw a significant increase, accounting for 38% of all deliveries. This shift underscores the brand's commitment to sustainable mobility and innovation.

Future-Proof Strategy

Matthias Becker, member of Porsche's Executive Board for Sales and Marketing, emphasized the company's dedication to meeting diverse customer needs. "Our product strategy, encompassing all three drive variants, ensures we remain at the forefront of the sports car industry well into the 2030s," Becker stated.